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Episode 048 - Maslow's Hierarchy of Needs

Published by: David Garfinkel on 03-19-2018





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This week's episode is a little bit different.

David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy.

For those of you who might be unfamiliar with the topic, here's what we'll be covering.

Physiological needs

* consumer goods

* food

* clothing

* shelter


Safety needs

* personal security

* financial security

* health and well being


Social belonging

* Fitting in

* Trends

* Identity brands


Esteem

* Status symbols

* Luxury items


Self-actualization

* Courses

* Self-Improvement materials


Keywords: Maslow psychology copywriting

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