Latest Content

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Claude Hopkins’s Enduring Gift... Old Masters Series

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today? We have a special Old Masters Series show today. It’s a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don’t realize that there’s a strong connection between two of the most important ...

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Copywriting Secrets Of The Music Business, With Doug Pew

Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launches. And the other world where Doug is known is that of music. He is a composer whose work was actually performed at Carnegie Hall! And he wrote an opera that was performed at the Kennedy Center. Thos...

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Why You Need An Imaginary Friend

Do you have an imaginary friend? Whether you do or not, today we’re going to talk about why a particular imaginary friend can solve one of the biggest problems copywriters are having today. And that problem is, your copy’s not connecting with the right target group of prospects. So your conversions are way lower than you’d like them to be. Now, the perfect solution to that would be to ha...

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Why You Should Start Writing BEFORE You're “Ready”

Ever spend hours, just waiting for the “perfect time” to start writing? Maybe first you decide to do a guided visualization. Or answer a few emails. Could be that there’s that perfect song that always gets your juices flowing… or a motivational youtube video you love… Well… Here’s a tip: Don’t wait and don’t find an excuse to do something else. Just start. I know it sounds ...

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AI Finds Buried Treasure, With Cath Reohorn

What if you found you were sitting on tons of money that you didn’t even know about? It sounds like the beginning of a new Netflix series, right? But this happened in real life to our returning champion, Agency owner and entrepreneur Cath Rehorn. She will be the first to admit that numbers are not her. She’s a words and people person, not a data ninja. But she developed a conversation with...

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Primal Intelligence and Storytelling, With Dr. Angus Fletcher

Our very special guest today is Angus Fletcher, professor of story science at Ohio State’s Project Narrative. His research has been called “life-changing” by Brené Brown and “mind blowing” by Malcolm Gladwell; has been endorsed by psychologists, neuroscientists, and doctors such as Martin Seligman and Antonio Damasio; and has been supported by institutions ranging from the National Scie...

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Easy Way To Create Great Sales Stories, With Tom Ruwitch

A lot of people struggle with email marketing. Today’s special guest, Tom Ruwitch, has been at it for a quarter of a century… and he’s discovered some pretty interesting things about using stories to sell, as well. In 2001, Tom founded an email marketing business called MarketVolt. This was very early in the online business revolution. His company licensed their software to businesses worl...

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AI: The Bigger Picture, with Sam Woods

As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI. People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster. But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they’ve actually done an...

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Secrets of Coaching Copywriters, With Matthew Volkwyn

Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk. Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he’s built th...

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The Missing Piece in Copy Brainstorming

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one? It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that me...