Latest Content

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Everyday Stories That Skyrocket Business, With Dumi Mabhena

For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes." Here at Copywriters Podcast, we understand this, but to be honest, we just haven’t done a lot ourselves to solve th...

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Special Report–How AI Is Changing Copywriting

So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.” Siri says, “Calling Roundtable Pizza.” Pretty frustrating, right? Well, that was what AI seemed like to me just one year ago. Especially when it came to writing copy. Completely out of the question. But that has changed, in a VERY big way. So for today, I’ve put together a special report on how AI is changin...

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Sam Woods, T.H.E. AI Copywriting Pioneer

One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today. Sam has been in the game for nine years, while most of us haven’t been there half as long. And I don’t know of anyone who’s been in it longer than Sam has. He got started with machine learning in 2016 and generative AI in 2019. He was a pionee...

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Pre-Launch Traps to Avoid with Brenna McGowan

What’s the opposite of a confident salesperson who makes it easy for you to buy? A nervous salesperson who jumps the gun and makes you want to run away! Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences. Because besides the successful implementers,...

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High-Level Copywriting Insider Info

Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business? Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat. But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our busines...

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How Copywriting is Different

It happens to all of us, and can you remember a time where you wondered: “Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.” Here’s why you wonder. There’s a well-known saying from the Navy SEALs: "Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". That goes far beyond the world...

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The Power of Your Core Marketing Message with John Jantsch

Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers. John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books. Now when John talks about “core,” I’m pretty sure he’s not talking about your abs, lower back, and hip fl...

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14 Ways to Make Your Copy Easier to Read

You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable. But I can tell you one way it is guaranteed NOT to work. And that’s if nobody reads it. Don’t laugh; it happens. There are a couple more than a dozen crucial things you must know and consistently DO to make your copy as easy to read as possible. Most peo...

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Quantum Leap AI Prompts for Copywriting

Ever get frustrated with what happens when you try to get an AI to write something? According to Google Workspace Labs, the average prompt people give an AI is nine words or less. Nine words! The AI needs a lot more information than that to do a decent job for you. But the question is–what information? Today, we’re going to take a look at how AI goes so very wrong for so many people—and...

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Parker Worth’s Storytelling Secrets For Social Media

Do storytelling skills REALLY make a difference for you? Just ask our special guest today, Parker Worth. Parker decided he had enough of high school at 16. His first job was cleaning toilets. From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician. But his own story really starts to take off when he discovers social media. That l...