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How to Critique Your Own Copy, Part 2

Published by: David Garfinkel on 08-23-2021

So, you’ve probably heard the old but very true saying that goes like this:

“Writing is rewriting.”

And you must know by now that it means, you rarely get it 100% right on the first draft. All well and good.

But the question is, how do you know what to rewrite?

How do you even know what to look for?

That’s what we covered in last week’s show, but we only got through half the list. Today, we’ll get through the other half.

You see, I realized, every time I critique copy, I look for the same things. There are certain things that any piece of copy needs to have -- certain tests it needs to pass -- if it’s going to work in the marketplace.

Previously, on Copywriters Podcast, we covered these first five qualities of copy you must look at.

Now, we’re going to cover the last six. A lot of what we talk about today has to do with your prospect’s experience reading your copy. We get into three factors that keep people engage.

But we’ll also cover three factors that are crucial in deepening your prospect’s understand of what your product can do for them.

This, in turn, deepens their desire.

And you know what happens next?

That magical sound: ka-ching!

Finally, I’ve helped people in more than 100 industries with their marketing, and my critiques have added a lot to their bottom lines. What I told you are the first things I look at. There are other thing that I didn’t have time to get into today.

If you’d like me to critique your copy, just go to this page on my website and fill out the application. It takes just a few minutes:

Keywords: copy editing critique

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