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Advertising Cheat Codes, with Nathan Fraser

Published by: David Garfinkel on 02-14-2022

Whether you’re running a business or running someone else’s Facebook advertising for them, it always seems like there are a million things to keep track of as far as advertising is concerned.

No doubt about it; there are.

But there are a few things that are truly make-or-break, day in and day out. A few crucial things that will define the line between profitability and losing money. A few things that determine sale or no sale. In other words, a few things that matter a lot more than the others.

Nathan Fraser calls these few things “Advertising Cheat Codes.” Now don’t get him wrong, the other things are important, too. But I’m going to say the difference is, you can slip on the other things a little now and then and they won’t tank your business.

But screw up regularly on the big things, and you could be in for some tough times ahead.

Fortunately, once you know what these few, very important things are, you don’t ever have to screw up on them. Nathan told us about three of the most important Advertising Cheat Codes today.

His first Advertising Cheat Code is “Stick the Landing.” The standard meaning of these words is to execute a perfect landing after an acrobatic move — especially in gymnastics — or, more generally, to accomplish an impressive feat successfully.

Nathan’s use of the phrase is not so far from the second definition, but of course it does have a very specific meaning when it comes to advertising. One that can make all the difference between failure and success.

His second Cheat Code is, Stand-Out Advertising. If you have a wild imagination, like I do, you might be picturing a guy walking up and down the sidewalk wearing a huge sandwich board. You know, where each side is a placard almost as tall as the guy himself.

While that could fit into Nathan’s overall definition, that’s not what he means by Stand-Out Advertising. But what he does mean could result in a lot of extra sales for your business.

And Nathan’s third Cheat Code is “Big, Beautiful Back Ends.” Now pull your mind out of the gutter -- he’s talking about something else!

What’s vitally important are two related concepts: How much it costs you to acquire a customer, and how well you determine the lifetime value of each customer. Nathan makes it easy for you with some pinpoint advice in this part of the show. The bottom line is, Big, Beautiful Back Ends = more revenue and more profits.

You can get more on each of these PLUS two additional Advertising Cheat Codes, here:

Keywords: advertising cheat codes

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