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TikTok Secrets, with Emmanuelle Daigle

Published by: David Garfinkel on 06-27-2022

I’ve been aware that there’s something out there called “TikTok,” but I didn’t pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn’t pay much attention was I thought it didn’t have much to do with business, and it didn’t have anything to do with advertising.

Ummm… I was wrong. TikTok had almost $5 billion in revenue last year, and it had over a billion users. Not only that. 11% of them were over 50 years of age -- old folks, like me.

Then I learned about today’s guest, Emmanuelle Daigle. Emmanuelle is a marketing agency owner and the founder of TokTrend, a community that keeps business owners up to date on TikTok and Instagram reels trends.

As an early user of the TikTok platform, Emmanuelle has a deep understanding of its users preferences and how to create ads that convert (because spoiler alert, your Facebook ads won't cut it there).

Emmanuelle told us about TikTok from way back when, and how she has seen it evolve from its early days. She explained two really important points for anyone planning to advertise on the platform:

• How TikTok is similar to Facebook, and
• How TikTok is very different from Facebook.

This matters a lot, because what’s considered a good ad on Facebook is likely to be considered stodgy and out-of-place on TikTok.

Now, with all that revenue ($5 billion last year), some companies must be spending a lot on TikTok advertising. Emmanuelle shared how some consumer brands have sold out on their offers with TikTok ads.

Interestingly, organic content -- non-advertising that you post for free -- can also generate a lot of interest and business, because TikTok’s algorithm is fundamentally different than most other platforms. Facebook and the like have social algorithms -- based on your connections. TikTok tracks your interest and adapts much more closely than other platforms do, according to Emmanuelle. Therefore, if you hit the right theme, you have a much better chance of going viral on Tiktok.

Emmanuelle also share some tips for creating your own TikTok content and advertising.

Keywords: tiktok advertising

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