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Next-Level Swiping, with Corey Haines

Published by: David Garfinkel on 04-10-2023

People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting.

Not wrong, but today we’re talking about what copywriters and marketing strategists mean when they say “swiping.” And that is, taking a proven form (whether that’s actual words or something a little more conceptual) and finding a way to use it yourself.

It could be word-substitution in a headline. For example, we’ve seen countless examples of headlines that have swiped the originals:

Who Else Wants A Whiter Wash?


Who Else Wants A Beach Body?

Swipes would be

Who Else Wants A Six-Pack That Gets Admiring Stares?

Who Else Wants More Free Time Than You Ever Dreamed Of?

Our guest today has a much broader and, I would say, more profitable vision of what swiping is and what it can be. His name is Corey Haines and he has a lot of experience in SaaS marketing. In case you’re not familiar with the term, SaaS stands for “Software-as-a-Service.” He also writes a weekly newsletter on SaaS marketing with more than 18,000 subscribers.

Corey’s also cofounder of SwipeWell and has a whole lot of knowledge and wisdom on swiping than I’ve ever heard from anyone else.

Here are the questions we covered on the show:

- How do you definite “swipe file”?
- Where did the concept of a swipe file come from?
- Why is a swipe file valuable to a marketer and copywriter?
- Where do you find good marketing inspiration to swipe from?
- What are some examples of using a swipe file day to day?
- What are some examples of taking inspiration from other industries to come up with creative marketing campaigns?

To get a free trial of the software, go to:

To find out more about Corey, go to:

Keywords: copywriting swipe files

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