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Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones

Published by: David Garfinkel on 06-24-2024

If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling.
Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a terrific article called “5 Lessons I Learned About Storytelling From Pro Wrestling.”

Yesterday I read it. Because it’s online, it has videos to illustrate his excellent points, and I watched about half an hour of high points in the sport, dating back all the way to 1981.

Most of the clips are much more recent, though.

Todd is known as “the about page guy” and specializes in working with small and medium businesses with their content and copywriting. He’s a prolific writer with a unique point of view and lots of talents and skills he uses to help his clients.

Todd has experience in a wide variety of things, from retail, grocery, vending, tech journalism and ministry. He’s great at building online communities.

So we’re going to talk about all that and more today.

Todd’s coaching:

Todd’s article on the WWE and storytelling:

Keywords: story telling copywriting

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