How To Find The Elusive Hidden Benefit

Published by: David Garfinkel on 10-07-2024

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Ever wonder how to set yourself, your product, or your business apart?

It’s a big puzzle these days.

The best general advice I’ve heard is from recent podcast guest Scott Zetlan:

“Different is better than better.”

It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all.

It’s actually profound.

Because here’s what it means:

When you can show something DIFFERENT about what you’re offering that MAKES A HUGE DIFFERENCE to your prospect, you have just increased your chances MASSIVELY of making a sale.

Now, the problem is:

What kind of difference will appeal above all others to your prospect, and how do you use it to describe your product?

I have an answer to that question. And a method to find out what that difference is.

Links:

The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ

Critiques and coaching: https://garfinkelcoaching.com


Keywords: features vs benefits

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