Sam Woods, T.H.E. AI Copywriting Pioneer

Published by: David Garfinkel on 05-12-2025

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One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.
Sam has been in the game for nine years, while most of us haven’t been there half as long.
And I don’t know of anyone who’s been in it longer than Sam has.
He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing.
Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives.
He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.”
But more important to us, he’s a seasoned and successful expert using AI for writing copy that gets results.
Here’s what we asked him:

1. What would you say is the most important thing about AI that most people in marketing and copywriting haven’t really realized yet?

2. You got started with AI and machine learning so much earlier than most people. What caught your attention… why did you jump in so early?

3. What was using AI like for writing copy in the early 2000’s, before ChatGPT came out?

4. Could you talk about what you’ve done for individual copywriters, copy teams, and large organizations regarding AI and copy?

5. What have you observed, with people who haven’t worked with you, that copywriters are doing right when they use AI? What would you say they are doing wrong?

6.What’s the best way for someone to get up to speed, or even just to get better, using AI for copywriting?

7. Where do you see all this going one, two, five years down the road?

Sam’s website: https://samueljwoods.com/

Other resources:

https://bionicbusiness.com

https://www.copywriting.ai/

Keywords: ai copywriting chatgpt

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