Everyday Stories That Skyrocket Business, With Dumi Mabhena

Published by: David Garfinkel on 05-26-2025

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For many people, actually doing a podcast is a lot harder than it seems.

A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."

Here at Copywriters Podcast, we understand this, but to be honest, we just haven’t done a lot ourselves to solve this particular problem. Not our jam.

Our special guest today, Dumi Mabhena, has done a LOT to help podcasters at all levels of skill and experience. His own podcast is called Zimbawean Voices, and he’s based in Washington, DC.

Dumi knows, as Nathan and I do, that the effective use of personal stories is key to making a podcast work.

And today he’s going to talk about the enormous impact of everyday stories have on sales.

He has founded businesses in multiple niches, including solar energy and student housing.

Dumi is also the author of a children’s book, Tuku’s Dream.
As for his work supporting other podcasters, Dumi and his business partner really tie the two things together pretty neatly in the headline on his website:

We simplify editing so you can focus on Storytelling.

So let’s focus on the storytelling part first.
Because while a lot of people want to start a podcast, EVERYBODY needs to tell better stories, and Dumi has some amazing and extremely practical insights about how you can use ordinary personal stories to have a massive positive impact on your sales.
Why?

One of several reasons is the tremendous connection they create between you and your listeners.
In today’s show, Dumi reveals five types of simple, authentic and surprisingly effectives stories that do not sell, but still build connection and trust with your prospects and can help you boost sales by a lot!

Dumi’s company, Shanda Studio: https://shanda.studio

Keywords: story telling copywriting

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