How To Make Prospects Fall In Love, With Nathan Fraser

Published by: David Garfinkel on 03-02-2026

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Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tuscan.

Dante’s masterwork was The Divine Comedy, and his last line was

“L'amor che move il sole e l'altre stelle”

Translated into English, he’s talking about Love–the kind of love that moves the sun and the other stars.

Thus proving that even in medieval Italy, LOVE was recognized as the most powerful motivating force in the Universe.

Yet, how do we tap into that in our copy and take advantage of this irresistible force.

Today’s extremely special guest, Nathan, is here to tell you. Of course you already know Nathan extremely well as the co-host and producer of Copywriters Podcast.

But today he’s going to step out of the virtual control room to tell you how to make your prospects fall in love and obsess over your offer, which is something you really need to know, once you think about it.


Nathan's website
https://cultishcontent.com/

Keywords: offer obsession copywriting psychology

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