Introducing 7 Types Of Microstories

Published by: David Garfinkel on 03-23-2026

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Let’s talk about something small.

Very small.

Small enough that most copywriters are forced to overlook it, most of the time.

Because we’ve all been trained to think in terms of big persuasive assets.

The sales letter… the long-form VSL… the case study… the big story that carries the whole argument.

And those still matter.

But that’s not what most of us are writing most of the time.

Most of the time, we’re writing in tight spaces.

Openings… transitions… subject lines… leads…. things like that.

Now, we think about those things, for sure. We worry about those things. We obsess over those things.
But rarely do we think that we have room to tell a whole story in those cramped, constrained spaces.

Well, recently I’ve been workshopping a new book called Microstories.

It’s the next step of a new kind of story after my book The Persuasion Story Code.

Microstories is a book about compressed persuasion.

See, I kept noticing — in my own work and in the work of other copywriters — what I noticed was that sometimes, the smallest narrative fragments were doing the heaviest lifting.

Stories that were just one sentence.

Or a mere two lines.

And that small fragment would establish credibility… or soothe an objection… or even, shift a belief.
All without announcing itself as “a story.”

I’m going to share some of my early work from the new book today. Stuff you can use right away.

My latest book, The Persuasion Story Code:

https://www.amazon.com/dp/B0CFD2KXNQ


Keywords: short form copywriting

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