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Episode 050 - Copywriter Plus

Published by: David Garfinkel on 04-02-2018

Show’s today about what I’m calling “Copywriter-Plus.” As things have become very competitive in the world of copy, this is a new strategy I’ve discovered that could help every copywriter who takes advantage of it.

Also - new technology, originally developed in radio -- including recorded brief comments from people mentioned during the show.

“Copywriter-Plus” is something you and I, Nathan, have been using for a long time without maybe fully realizing it. I’ll explain what it is, give some real-world, present-day examples with interviews, and tell our listeners what steps they can take to use “Copywriter-Plus” in their own business.

Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.

What Copywriter Plus Is: Copywriting plus one important different skill.

Why It’s Valuable: Convenience for clients, competitive edge for copywriter

Our examples: Nathan - Copywriter, Podcast Expert. Me - Copywriter, Coach.

Client Example #1: Mike Gianullis, Copywriter and CEO

- Started out as copywriter

- Built $25 million organization

- Recently became CEO

- Currently helping clients build online stores

- Using cold traffic to get leads

- Recently hired three full-time copywriter

- What difference does his background as a copywriter make?

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- Also told me, when people approach him with new offers they want him to sell, he can evaluate them quickly and confidently because of his background as a copywriter

Client Example #2: Meron Bareket, Copywriter and Tech Whiz

Brings a full set of tech skills to his copywriting practice. Also has a tech team on call when he needs them.

He’s able to find, fix, diagnose tech problems for clients on a project without their having to send things to a separate tech team. And he can manage design and coding people for clients, which they often don’t like to do, or know how to do.

Recently he was working on a promotion for a client giving a business seminar. He ran into a nightmare of tech problems which he didn’t cause, because he had only been working as a copywriter. But his tech skills really came into play:


There was one other problem. Once they stopped the emails from being scary, Meron’s investigation also found the sign-up page on the website was not mobile-friendly. He was able to get that fixed in time, and the seminar had the turnout his client originally hoped for.

He prefers copywriting to tech work. But his Copywriter-Plus skill came in VERY handy for a client just a couple weeks ago.

Client Example #3: Brad Nickel, Copywriter and Traffic Expert

Brad got started in the ad agency world, and one of the first thing he got really good at was generating traffic from ads on the Web.

He learned some tricks of the trade pretty early on:


That was a while ago, and since then he has become successful and best known in his marketplace as a copywriter. But recently he was hired to do a project that a copywriter without traffic skills wouldn’t be able to do... SAAS project, financial industry, incongruency ads<-->web page; not closing; follow-up emails for those who signed up for the free trial but did not buy.

And he’s been able to help his conventional copy clients tune up their funnels with what he knows about traffic.

How To Take Advantage of “Copywriter-Plus” Yourself

1. Inventory your skills - anything you can add now?

2. Any skill you’d like to develop?

3. Something new you’d like to learn and become good at?

Keywords: Personal Unique Selling Proposition

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