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Episode 051 - Dressing Up Your Offer

Published by: David Garfinkel on 04-09-2018

So, I recently bought a new piece of music equipment.

It came with a lot of bells and whistles, including:

Opening – Eqs and Compressors

Supercharger GT 99

Passive EQ 149

Vari Comp 99

Enhanced EQ 149

Solid Bus Comp 99

Solid Dynamic 99

Solid EQ 99

VC 2A 99

VC 76 99

VC 160 99

Total: $991

Doesn’t include other special effects, like reverb and overdrive.

Second one, passive EQ – a Manley Massive Passive sells for just over $5K. That’s what a producer is buying something to substitute for. Reviews and expert opinions – comes really close.

Results: Charles, in private fb group / Alexa enhancement / comment

This is important because I went through a whole review of one piece of music a few episodes ago, based on the savings from the sampled instruments. So this is a totally different side of the bonus. Again, the $1199 does not seem so expensive anymore.

What did they do?

Packed in multiple strings of bonuses into the offer, to enhance value in different directions at the same time.

What are some different ways you can do the same kind of things with your offers?

We’ll cover that today, with three “alternative offer formulas” you’ve never heard of before.

First, let me offer you this reminder:

Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.

Example: Infoproduct. How to make money in the constantly changing world of Facebook.

Dress Up Your Offer: Strategy #1: Pack in valuable bonuses, even in groups of more than one kind.

Product: Making money with Chameleon Facebook

Bonus thread #1: Smart content marketing templates – for posts, memes, and even – gasp – podcasts!

Bonus thread #2: An inside secret to cut the cost of your Facebook ads by 80% or more! Plus some ad templates. And an auto-ad-creator script you can throw into photoshop.

Bonus thread #3: Facebook funnel fat remover: A 14-point investigative tool to find out where you’re spending too much for new leads in any Facebook campaign. Plus a set of tools to fix the flaws you find.

Dress Up Your Offer: Strategy #2: Rework your description to focus more on user experience and results, rather than on features and process.

No longer will you be whipsawed like a small boat in an ocean storm by Facebook’s constantly changing algorithms. Now it won’t make a bit of difference to you anymore. Because Making Money with Chameleon Facebook shows you how to make money no matter what they do with the algorithm.

Not only that. You’ll use a unique, closely-guarded strategy for bringing in boatloads of cash with Facebook groups. Algorithm changes can’t touch you there!

And, you’ll know how to test like a ninja. That will keep your cost per lead down to the bare minimum.

Dress Up Your Offer: Strategy #3: Lead with a bonus (financial newsletter strategy). Start piling on other bonuses and then just “throw in” “the main event.”

We could start with any of the bonuses in Strategy #1. Let’s choose Facebook Ads Cost Reducer. The whole sales letter focuses at first solely on that. Then, we offer everything else – including the main product – as a bonus.

Why dressing up your offer is so important

People won’t figure out the value of what you’re offering on their own. But when you carefully and skillfully create an offer that captures their imagination with its value and uniqueness, you’ll make a lot more sales.

Keywords: advanced copywriting techniques

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