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Adventures in Empathy

On the podcast Masters of Scale, LinkedIn founder Reid Hoffman interviewed Brian Chesky, CEO of Airbnb. Chesky tells of advice he got 10 years ago, when the company barely had any customers at all. He got the advice from one of the wisest men in Silicon Valley, Paul Graham of Y Combinator. The advice was simple, but powerful: “Get to know your customers by one.” Brian Chesky and his Airbnb...

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Copywriting for Consistent Cash Flow

Our guest today Adam Bensman is both state-of-the-art and very old-school. Let’s start with the old-school part: Adam started out as a door-to-door salesman. I call that “old school” because, well, first, I did that once. So did Gary Halbert. And nearly every experienced, successful copywriter I know says that the best possible training you can get for direct-response copywriting is face-to-...

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The 3 Temptations of Copywriting

The famous investor Warren Buffett is famous for saying that when it comes to investing, he has two rules: 1) Never lose money. 2) See rule #1 To be sure, Warren Buffett hasn’t ALWAYS been able to follow these rules. Because, of course, he is an investor and some things are beyond his control. His insurance company General Re lost $2.4 billion after the attacks on 9-11. Even so, his overall com...

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Ethical Copywriting with Matt Rizvi

Direct response copywriter Matt Rizvi has worked with famous people known for being strong independent thinkers who focus on the power of the individual. People like Dr. Ron Paul, the congressman from Texas; best-selling author and financial guru Pamela Yellen; and investment analyst Porter Stansberry. Matt’s sold millions with his copy. He’s the founder of DailyCopywriter.com and the DailyCop...

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John Carlton: A Master Speaks About Copywriting, Part 2

Legendary copywriter and teacher John Carlton returns from last week. Thousands of copywriters and entrepreneurs have learned from Carlton. He still gets royalty checks every month for ads he wrote decades ago. And if you pull him away from writing copy, he plays a mean electric guitar. Carlton agreed to come back because he had more to tell us than we could fit into one show. I’m proud to call ...

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John Carlton: A Master Speaks About Copywriting

Our guest today is John Carlton. In case you don’t know who he is, maybe you haven’t been paying attention. But you definitely should. John has been a force of nature in copywriting and copywriting education for decades. He was Gary Halbert’s business partner. He worked in Jay Abraham’s office. He’s one of the few people allowed to speak on Dan Kennedy’s stage. I met Carlton at the Gar...

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Subject Matter Expert In A Hurry

When I was but a wee lad, not even 40 years old yet, I worked in the Chicago News Bureau of McGraw-Hill as a correspondent for a number of niche business magazines. One of my most important clients was Engineering News Record, or ENR for short. Now this was an interesting challenge, since I had trouble screwing a nut on a bolt. And I’d never taken an engineering course in my life. I had to get u...

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From Screenwriter to Copywriter to Super-Screenwriter

Our guest today, Adam Gilad, is a prolific entrepreneur, author, speaker, film producer and global teacher. He’s also a skilled copywriter, and that’s how he’s made a lot of his ventures grow. For example, The Higher Game and The Bold Life Brotherhood. He’s co-founder of this business-in-a-box curriculum of transformational games evenings and weekends that build visibility, revenue, comm...

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The Four Emotions of Copywriting, Part 2, with Kyle Milligan

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is for br...

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The Four Emotions of Copywriting, with Kyle Milligan

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on the staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is fo...