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Episode 085 - The Truth About Swipe Files

The newsletter publisher that made more money with people who swiped his newsletter than he did from subscriptions. Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportu...

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Episode 084 - LinkedIn Content Secrets with Ted Prodromou

Part 2 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. ...

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Episode 083 - LinkedIn Profile Secrets with Ted Prodromou

Part 1 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. ...

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Episode 082 - Brian Cassingena – Daily Email Secrets

Brian Cassingena helps businesses build out their customer acquisition funnels to create major breakthroughs in their sales and profits. He is a former Mindvalley chief copywriter. Brian’s responsible for at last count more than $4 million in revenue coming directly from his copy over the last 3 years. Last year, more than $1.3 million, just for Mindvalley alone. Brian has rolled out more than ...

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Episode 081 - Brian Cassingena – Funnel Secrets

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Episode 080 - Copywriting for Coaches

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for coaches and consultants in writing copy that brings in business. Here are the main topics she addresses: 1. What’s the biggest mistake coaches and consultants make when writing their own copy? 2. Everyone k...

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Episode 079 - Copywriting for Business Owners

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for business owners in writing copy that brings in business. Here are the main topics she addresses: 1. What is the most important thing a business owner should start with when they think about writing copy for a...

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Episode 078 - Show, Don’t Tell

The Tyranny of “Show, Don’t Tell” If you take it too far, you’ll end up drawing pictures and using no words at all. How do we profitably apply this to copywriting? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulat...

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Episode 077 - Dangerous Myths – College and Grad School

Dynasty quote How does that square with the reality about wealth? What does this mean for copywriters? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... yo...

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Episode 076 - Muscle Memory in Copywriting

The folly of trying to get better at “copywriting.” “Inch by Inch, life’s a cinch. Yard by yard, life’s hard.” Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot of people go about learning it, they make it a lot harder than they need to. Today we’ll take a look at all the things people do that just too hard. Things that take much longer than they ...