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Copywriting Life Lessons with Doberman Dan

Our special guest today, Doberman Dan, has been a direct-response copywriter and serial entrepreneur for 33 years. He’s started four of his own nutritional supplement business, and sold three of them. As a copywriter, he specializes in the health, fitness and bodybuilding markets. But he’s written in many other markets as well. Our special guest today, Doberman Dan, has been a direct-response...

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Copywriter Story Secrets

One of my best-performing sales letters took three months to write. A big part of the time it took to write it had little to do with the headline or the rest of the copy. The letter crushed it. Literally. We broke the server the first day. This was for a small company and total sales were over $1 million on their mentoring program I had written the sales letter for. To prepare for that letter, I s...

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Pitchman Secrets with Legendary Copywriter David Deutsch

In the offices of the most successful direct marketers in the world, when a promo isn’t making the money it should, you’ll hear most people speak these three words: “Call David Deutsch.” Because he’s the guy who can fix it. And, he’s our guest today. David’s promo’s have come close to pulling in $1 billion in sales. He’s written for Agora and the company formerly known as Boardro...

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John Caples Copywriting Secrets

John Caples is best known as a pioneer and master practitioner of testing copy, but he was also a brilliant copywriter. His first year writing copy, he wrote an ad with the headline “They Laughed When I Sat Down At The Piano… But When I Began To Play…” which is famous to this day. He taught copywriting at Columbia Business School in New York. Caples is truly an old master, and that’s why...

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Powerful Takeaways From Scientific Advertising

When I first started learning how to write copy, everybody told me “read Scientific Advertising.” It’s a book written at the beginning of the 20th century, over 100 years ago, by Claude Hopkins, who many consider the father of direct-response copywriting. I did read the book. I read it again. In fact, I read it 15 times. For today’s show, I reviewed it. This is part of our Old Masters seri...

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Maxwell Sackheim’s Magic List - 2

Today we return to our new series called “Old Masters,” and we’re going to look at another list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 1906. In 1927 he was a co-founder of a highly successful direct-mail business, The Book-of-the-Month Club. He wrote a very famous ad with the headline, “Do You Make These Mistakes In Englis...

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Maxwell Sackheim’s Magic List - 1

Today we’re starting a new series called “Old Masters,” where we find wisdom from some of the Founding Fathers of copywriting and see how we can apply them today. On this show, we’re going to look at a list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 1906. In 1927 he was a co-founder of a highly successful direct-mail business,...

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Billionaire Business Secrets

Sara’s dad was a lawyer. After she finished college, she wanted to go law school, but her Legal SAT scores weren’t good enough. So she tried stand-up comedy, but that didn’t catch fire. So, she became a billionaire instead. The youngest woman billionaire ever, according to Forbes magazine in 2009. A few weeks ago, I saw that Sara Blakely, founder of Spanx, had a class on entrepreneurship up ...

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An Info-Products Pro Tells All, With Richard Miller

Our guest today really gets around. Richard Miller is founder of Mission Control Studios in Phoenix. Have you ever heard of David DeAngelo and a product called Double Your Dating? David’s real name is Eben Pagan, and Richard helped him with every seminar and info-product. In the copywriting space, Richard’s worked with me and helped John Carlton with all the video in version 2.0 of the Simple ...

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Getting Paid a Percentage

In the opening of the movie “Echo In the Canyon,” the late Tom Petty is showing Bob Dylan’s son, Jakob, a Rickenbacker 12-string electric guitar. He plays about six chords, stops, and says, “You can’t afford the rest.” And laughs. What’s underneath the joke is: They’re making a movie, and if he went much further, under music industry rules, the movie-makers would have to pay a larg...