Latest Content

0:00

Saved by the Copywriters Podcast

Our returning champion is copywriter Doug Pew. He was kind enough to be a guest a couple of months ago, when he talked about The Music of Copywriting. Doug is currently working on a couple of books about copywriting, but that’s not why he’s here today. The reason Doug agreed to come on and speak is The Copywriters Podcast itself. That is, Doug found himself in a bind a few weeks ago. The kind ...

0:00

Stop Leaving Money On The Table

With Brandon Frederickson Brandon is a stock market guru, turned marketer - turned copywriter. He’s managed product launches for the likes of Jeff Walker and he’s currently a copywriter for Stansberry Research, the 2nd largest division of Agora. Brandon specializes in product launches and maximizing long term value and retention. He does this by understanding how to build long term relations...

0:00

Entertainment and Copywriting

Three books I’ve been picking through for other projects, from entertainment fields, reminded me of the way we’re writing copy today: Music, the Brain, and Ecstasy, by Robert Jourdain The Writer’s Journey, 2nd Edition, by Christopher Vogler Shortcuts to Hit Songwriting, by Robin Frederick The rules used to be that copy was NOT to be entertaining. And that seems to have changed. But here’s ...

0:00

Storytelling, Research and The Art of The Con with Richard Armstrong

Richard Armstrong is a top A-List copywriter and I’m proud to say he’s my friend. He’s written for all the big mailers: Agora, Boardroom, Rodale, Kiplinger’s, Reader’s Digest, and many others. The late and extremely picky William F. Buckley, Jr. once allowed that Richard’s writing is “terrific.” The legendary Gary Bencivenga called Richard “one of the best copywriters on the plan...

0:00

Secrets of the Close

A row of dominoes can shed some light on the secrets of the close in copywriting. So can • Picking an apple • Checking out at the grocery store • Asking someone to marry you What do all these things have in common? We explore this in today’s show. What’s important to remember is nothing happens all by itself, and that’s excruciatingly true when it comes to closing the sale. Study all t...

0:00

3-D Copywriting

Our show today features superstar public speaker and Internet marketing trainer Tom Antion, who shares some expert info about the red-hot topic of public speaking for copywriters and business owners. Why is this important? Because “the copywriter’s journey,” as we’ll call it, goes something like this: - You start out learning to write copy. Big mystery - Suddenly, it becomes clear as somet...

0:00

New Look: Creativity and Copywriting

A little-known book called “The Act of Creation” by Arthur Koestler says that there are three states of mind all creative people use in the process of coming up with new ideas. Broadly stated, these three states are: 1. Humor 2. Scientific Thinking 3. Art While knowing about these is somewhat useful for the process of writing copy, being able to write copy that inspires these different states ...

0:00

The Greased Chute Trick

Driving around Orange County in Western New York. What a police officer told me that, years later, really helped my copywriting. How you lose readers… and sales crater Very few people talk about this, and when people do, they tend to give it the short shrift. But not us. We’re going to give it the long shrift in today’s episode. Why everyone struggles so much with this problem The best �...

0:00

The Golden Triangle of Copywriting

Before they start writing copy, people always ask me about a version of the same question: How can I make my copy succeed? But, strangely enough, after they’ve written their copy, their questions turn in a different direction. They are almost always the same question: Why did my copy fail? Today we’re going to talk about three things that really answer both questions. But before we do, let me ...

0:00

The Music Of Copywriting

We have a Special Report from the field today. In fact we might want to call it a fast-track masterclass in music and copywriting. Our special guest today is copywriter Doug Pew. He also happens to have a doctorate in classical music composition from the University of Cincinnati. He’s won awards for his music and he wrote an operate which was performed at the Kennedy Center. Plus, he was a Fulbr...