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From Screenwriter to Copywriter to Super-Screenwriter

Our guest today, Adam Gilad, is a prolific entrepreneur, author, speaker, film producer and global teacher. He’s also a skilled copywriter, and that’s how he’s made a lot of his ventures grow. For example, The Higher Game and The Bold Life Brotherhood. He’s co-founder of this business-in-a-box curriculum of transformational games evenings and weekends that build visibility, revenue, comm...

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The Four Emotions of Copywriting, Part 2, with Kyle Milligan

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is for br...

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The Four Emotions of Copywriting, with Kyle Milligan

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on the staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is fo...

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The Superman Syndrome

Do you ever wonder why the superstars in copywriting, and in other fields, got there? A friend of mine, Dr. Ben Mack, told me about a book that has some unique insights on the subject. I’ve met a lot of outrageously successful people and I recognized them in every page of this book, even though their names weren’t in it. I can also say that I know many highly successful copywriters that don�...

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Writing In Your Client's Voice

Justin Blackman of Pretty Fly Copy knows his way around marketing, branding, and copywriting. He’s worked with clients ranging from Red Bull and 5-Hour Energy to info-marketing guru Amy Porterfield and Rob Marsh of The Copywriter Club. In fact, all that Red Bull must be working. Last year he had more than 200 clients. However he summons the energy, this is a guy who gets things done! Justin’...

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Back To School With Napoleon Hill

It’s September, and at least when I was a kid, this was back to school month. Now, if you could do it all over again, what would you want to learn that they never taught you in school? Me, I would have liked a way to know what other people believed to be true, so I could persuade them starting with what was true for them. And, I would have liked some skills for making good decisions. Learning th...

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Content Marketing That Brings Home The Bacon with Brian Basilico

Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped a lot of people make a lot of money.. It’s also because he’s the host of “The Bacon Podcast.” In fact, bacon seems to pretty much have taken over his life. His business life, anyway. ...

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The 5 Puzzle Pieces

This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick around, because I think you’ll find a few tips that you can use for other types of copywriting and marketing. It all started a few weeks ago when I did critiques on lead-generation sales letters for ...

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Mindset… Messaging… Money

Linda Perry is a copywriter in a couple niches, but she’s on with us today to share something most copywriters could not talk about the way she can. Linda is a mindset coach, and she came about her knowledge and wisdom in the trenches. You see, Linda learned about mindset where it really counts: In federal prisons, and in the courtroom. Linda was a criminal defense attorney for 17 years and she ...

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The King of Creativity

In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn’t a boring suit. He’s more creative than that. There was one guy who was head and shoulders above everyone else in creativity. He invented brainstorming. His name was Alex Osborn. He ...