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Episode 078 - Show, Don’t Tell

The Tyranny of “Show, Don’t Tell” If you take it too far, you’ll end up drawing pictures and using no words at all. How do we profitably apply this to copywriting? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulat...

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Episode 077 - Dangerous Myths – College and Grad School

Dynasty quote How does that square with the reality about wealth? What does this mean for copywriters? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... yo...

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Episode 076 - Muscle Memory in Copywriting

The folly of trying to get better at “copywriting.” “Inch by Inch, life’s a cinch. Yard by yard, life’s hard.” Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot of people go about learning it, they make it a lot harder than they need to. Today we’ll take a look at all the things people do that just too hard. Things that take much longer than they ...

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Episode 075 - Get Them In The Door w/ Tim Burt

Our guest today is Tim Burt, who’s going to give you the inside story about writing copy for radio and TV commercials. In the last 26 years, Tim has written, recorded and/or produced more than 30,000 commercials worldwide. His clients range from small businesses to global corporations to presidential campaigns He’s the founder of TimBurtMedia.com and has created programs including Broadcast Ad...

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Episode 074 - The Biggest Marketing Mistake

Ted Nicholas: You can go broke selling people what they need. But you can make a fortune selling people what they want. What did he mean? How do we apply this into what we do as direct marketers? But first… here’s something I want to tell you: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make ex...

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Episode 073 - Insatiable Curiosity

Dr. Henry Heimlich story. When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity. What insatiable curiosity is, and why it’s so important for copywriters – what we’ll talk about today. Now, you might be curious about what comes next. Well, the suspense is over. Because… Copy is powerful. You’re responsible for how you use what ...

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Episode 072 - Story Magic: The Secret Behind It Nobody Talks About

What a songwriting teacher says about how much writers hate to rewrite. It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it to the next level in their writing and in their career. We’re going to fix that today! -- Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, commo...

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Episode 071 - How This Copywriter Closes 80% Of His Qualified Prospects

We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We got a lot of response and appreciative comments on that show. Joshua also shared his empathy-map process, which gets the copywriter very much in tune with the prospect’s thinking and feeling. Someth...

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Episode 070 - Email Copywriting with Justin Goff

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0 to 23 million in sales in just under 3 years. Justin sold his stake in that company last year, took a year off, and is now helping the biggest direct response companies to boost their response and increase their average order si...

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Episode 069 - Beating The Control with Justin Goff

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0->23 million in sales in just under 3 years. Justin sold his stake in that company last year, took a year off, and is now helping the biggest direct response companies to boost their response and increase their average order s...