Latest Content

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Episode 074 - The Biggest Marketing Mistake

Ted Nicholas: You can go broke selling people what they need. But you can make a fortune selling people what they want. What did he mean? How do we apply this into what we do as direct marketers? But first… here’s something I want to tell you: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make ex...

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Episode 073 - Insatiable Curiosity

Dr. Henry Heimlich story. When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity. What insatiable curiosity is, and why it’s so important for copywriters – what we’ll talk about today. Now, you might be curious about what comes next. Well, the suspense is over. Because… Copy is powerful. You’re responsible for how you use what ...

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Episode 072 - Story Magic: The Secret Behind It Nobody Talks About

What a songwriting teacher says about how much writers hate to rewrite. It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it to the next level in their writing and in their career. We’re going to fix that today! -- Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, commo...

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Episode 071 - How This Copywriter Closes 80% Of His Qualified Prospects

We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We got a lot of response and appreciative comments on that show. Joshua also shared his empathy-map process, which gets the copywriter very much in tune with the prospect’s thinking and feeling. Someth...

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Episode 070 - Email Copywriting with Justin Goff

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0 to 23 million in sales in just under 3 years. Justin sold his stake in that company last year, took a year off, and is now helping the biggest direct response companies to boost their response and increase their average order si...

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Episode 069 - Beating The Control with Justin Goff

Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0->23 million in sales in just under 3 years. Justin sold his stake in that company last year, took a year off, and is now helping the biggest direct response companies to boost their response and increase their average order s...

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Episode 068 - The Big Three – Part 2

On today’s show, we’ll pick up where we left off last week. Friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it take for a copywriter to go from “good” to great? And what I do work on with people when I coach them. Six things I’ve found… We’ll talk about the first three in today’s show. Warning C...

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Episode 067 - The Big Three – Part 1

A friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it take for a copywriter to go from “good” to great? And what I do work on with people when I coach them. Six things I’ve found… We’ll talk about the first three in today’s show. Warning Copy is powerful. You’re responsible for how you use what you...

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Episode 066 - Copywriting When It's Crunch Time

Imagine you like to ride a bike. Maybe you already do. So you ride every day, on mostly flat roads and paths and occasionally a mild hill. Then one day you decide to get in a race. You don’t learn much about it ahead of time. On the day of the race, it’s raining. There are oil slicks on the road. The competitors are going much faster than you are used to. Then gusts of wind kick up. And to top...

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Episode 065 - Copywriting to Keep the Kids

We have a special Report from the Field today that reaches deep into one man’s family. Our guest is Joshua Killingsworth, and while people’s last names usually have nothing to do with anything else, in this case, it holds a clue. Because Joshua Killingsworth’s copy is killing it. He’s got a webinar and sales page promo, for example, that converted 65% on a one-thousand-dollar product. He�...