Latest Content

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New Opportunities on LinkedIn, with Ted Prodromou

I am thrilled to announce our returning champion, Ted Prodromou. Ted’s known as America’s Leading LinkedIn Coach. He’s the best-selling author of The Ultimate Guide to LinkedIn for Business, and the Ultimate Guide to Twitter for Business. We had Ted on the show not too long ago, and with all the changes going on over at LinkedIn, it was time to bring him back. He’s founder of Search Market...

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Why "Human" Copy Sells More For You

I’ve been reading a book called “Hackers and Painters” by Silicon Valley philosopher Paul Graham, who’s also a painter. He has a PhD from Harvard in computer science, and co-founded a startup that sold to Yahoo for about $50 million. Plus, plenty more accomplishments. Smmmmart guy. In the book, he makes a comment that really sounds simple-minded when you first hear it. But when you think ...

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The Week That Changed My Life, with Copywriter Richard Dennis

So, for today’s show, I’d like you to imagine you could get on the Copywriters Podcast Time Machine and travel back 31 years to 1990. Location: Key West, Florida. One of Gary Halbert’s legendary week-long seminars. Let’s take this one step further. After you get off the time machine and onto the ground, you find out you have been selected to write copy, on the spot, under Gary’s watchful...

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5 Ways Advertising Increases Sales - Old Masters Series

Today we’re going to look at copywriting from an unusual angle. Not so much how to do it or what are the new developments, but what specifically does advertising do that makes it increase sales. This is part of our Old Masters Series. We’re taking from a book by the great copywriter James Webb Young, who also wrote the classic “A technique for Producing ideas,” which we’ve talked about ...

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Apple’s War Against Facebook, with Meron Bareket

We’re back with the Sherlock Holmes of marketing, Meron Bareket. He’s put the recent and planned future actions of Apple through a “Marketing MRI” and all I can say at this point is, fasten your seat belts. Big curves in the road ahead! I’ve known Meron for a few years, since he became my mentoring client. His powers of observation and analysis have always impressed me, and there have be...

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Testing Secrets That Make Millions - Old Master Series

Today’s show is a new chapter in our Old Masters Series, with wisdom from someone who people I know knew and knew about. Brian Kurtz wrote an intro to this Old Master’s book, and Denny Hatch raved about the book in his newsletter, which was called “Who’s Mailing What.” Now one of the great things about the kind of copywriting we cover on this podcast is that, unlike with a lot of other f...

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The Secret to Closing More Copywriting Clients, with Troy Steine

Our guest today is Troy Steine, and what he has to say will be of interest to every copywriter! He’s going to tell us how to close more copywriting deals. Now Troy is a soft-spoken guy, but make no mistake — he is a sales powerhouse. He has sold and helped others to sell hundreds of millions of dollars of offers and products. Today, Troy specializes in working consultants, coaches, copywriters...

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Outrageous Copywriting, with Josh Rosenberg

I met Josh Rosenberg in Las Vegas a few years ago at Mark Ling’s mastermind. We had a very animated conversation at dinner, and then all of us headed over to one of the wildest and most memorable parties of my life. It’s a fitting memory, because Josh takes a bold approach to copywriting and marketing, and he’s going to share some highlights today. Josh got into copywriting in 2008. He had a...

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The Copywriting Brick Wall - How to Find the Door

We recorded today’s show a few days after the Superbowl, and I’d like to talk about the most admired and most hated athlete in America, Tom Brady. People seem to run very hot or very cold on him. Personally, I like him. He lived in my part of the country earlier in his life; he graduated from the same college I did; and he used to come back here summers to work with Tom Martinez as a personal ...

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Making a Fortune in a Recession - Old Masters Series

Today we’re back at it in the Old Masters Series. We’re going to talk about how to make a fortune during a recession. Now a lot of people think now is the worst time to make a lot of money, but it all depends on your perspective. People who are good at spotting opportunities learn how to adjust the way they look at things depending upon the environment. When the storm clouds of recession and d...