Latest Content

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Advertorials and Emails in a Jiffy, with Million-Dollar Mike Morgan

Our guest today is Million-Dollar Mike Morgan, who has broken sales record after sales record with his sales letters and VSLs. Mike is now copy chief for Money Map Press, a major direct mail publisher. He’s also a still-very-active copywriter. He doesn’t have time for many podcast interviews, so we’re especially grateful that he could join us today. Here’s why he’s here: Let’s say y...

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Make Analytics Make You More Money, with Katie Switzer

If you run ads for your business, here’s a tantalizing question for you: How would you like to increase your response by 30%, without writing any new copy? How about 300%? Impossible, you say? Don’t say that to our special guest today, Katie Switzer. Because once she explains a few things, she is going to give you real-world examples where these kind of increases have actually occurred. Ka...

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Recession-Fighting Secrets for Copywriters and Entrepreneurs

The ‘R’ word is popping up a lot these days. That word is “recession,” and there’s a good reason everyone’s talking about it. Prices are going crazy. It seems like everything’s doubled in the last few months. If unemployment weren’t so low, it would be a slam-dunk and everyone would say we’re in a recession. This is important for copywriters and entrepreneurs, because there are...

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7 Keys to Believability—Old Masters Series

After a long pause, we are back with our popular Old Masters Series. Today, a deep dive into an important part of the work of Clyde Bedell. He’s not all that well known these days, but decades ago he was one of the top guys you would turn to if you want to learn how to write copy that works. Besides being a highly successful advertiser, he was a prominent teacher. For example, he built a nati...

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8 Questions to Supercharge Your Copy

A big question, maybe THE big question, copywriters ask themselves when they sit down to write, is this: “Where do I start?” Of course you’ve got to already know... your product and its benefits. You’ll need to put together the best offer possible. You may need an origin story for the product. Knowing the price and guarantee are important. But this is all for naught if you don’t have a...

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Interactive Sales Letters with Dr. Harlan Kilstein

Our returning champion is Dr. Harlan Kilstein, who has a brilliant innovation in copywriting he’s agreed to share with us. Harlan was a guest here two years ago when he gave us some much-needed information about Facebook compliance. But don’t make the mistake of assuming Facebook is the only thing he knows anything about, because Harlan is a super-successful copywriter and entrepreneur who kn...

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Why Nobody Can Make Facebook Ads Work Anymore, with Depesh Mandalia

If you wanted to find out how to make your Facebook ads start working again, who would you turn to? Well, we’ve found someone I think you’ll like. His name is Depesh Mandalia. Besides being a successful online agency owner, with over $100 million in sales for clients to his credit, he is also a gifted speaker, coach and teacher. Depesh left the corporate world when his job kind of evaporated...

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TikTok Secrets, with Emmanuelle Daigle

I’ve been aware that there’s something out there called “TikTok,” but I didn’t pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn’t pay much attention was I thought it didn’t have much to do with business, and it didn’t have anything to do with advertising. Ummm… I was wrong. TikTok had almost $5 billion in revenue last yea...

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The 4 Kinds of Proof

One of my Facebook friends asked a question in a copywriting group about whether there are more kinds of proof than what most people think of – namely, logic and testimonials. This got me to thinking. I realized there are other kinds. These other kinds of proof are just not that obvious to everyone. In fact, the less obvious they are, the more they fly under the radar, and... the more powerful t...

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Sales Copy Editing Cheat Codes, with Nathan Fraser

When you’re all but done with your copy -- especially long-form copy, like a sales letter or a VSL script -- you’ve got to take one final pass to make sure everything is right. Of course you’re looking for the numbers to add up and the words to be spelled right -- you know, if you’re into “spelling,” that is. But there are bigger-picture copy edits to do. I haven’t heard much about t...