The Power of Persuasion Stories
Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to life, answer objections, and do a whole lot more.
Why?
Because stories galvanize the attention of your prospect. A story reaches deeper into the mind of someone, deeper than any other form of communication.
But somewhere along the way, Hollywood got in the way, as it has a ha...