5 Keys to Believability
Today’s podcast is about a topic that is so important, we quote from three Old Masters, even though this is not an Old Masters Series show.
The topic is: making your copy believable.
Two of the Old Masters, right now. In his book “Ogilvy on Advertising,” David Ogilvy writes these words:
“Says James Webb Young, one of the best copywriters in history: ‘every type of advertiser has the s...