Many Millions And Still Testing, With Walter Burch
What does testing your online ads at a nine-figure level look like, and how do you think about it?
Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing company. Envoy has spent many, many millions of dollars of its own money on Facebook, Google and YouTube ads over the last 18 years.
His company has generated more than $1 billion in sales for national...